Top 5 Event Merchandise Ideas to Boost Your Brand
Whether it's a conference, trade show, festival, or corporate event, well-designed and thoughtful event merchandise can leave a lasting impression on attendees and extend the reach of your brand far beyond the event itself.
If you are looking for some inspiration for your next event, here are five ideas for creative event merchandise that you can use to promote your brand.
1: Branded Umbrellas
Branded umbrellas can serve as a powerful marketing tool, especially for outdoor events and golf corporate events. Branded umbrellas also help to increase brand visibility, as they are often used in public spaces where your brand logo or message on the umbrella is visible to a wide audience.
Additionally, branded umbrellas are often of high quality and can provide long-lasting use, making them a practical and functional item to own.
2: Coffee Mugs
When event attendees use branded coffee cups, they are essentially promoting your brand every time they take a sip of coffee or tea. It provides an opportunity for your brand to gain exposure not only during the event but also beyond, as attendees may continue to use the cups after the event in their everyday lives. This can help increase brand awareness and recognition among a wider audience.
By providing a practical item that many people use on a daily basis, you can enhance the value of your swag bag and leave a positive impression on attendees.
3: Eco-friendly Tote Bags
Providing branded tote bags to event attendees is another fantastic idea. They’re functional and cost-effective, making them an affordable option for businesses of all sizes. Additionally, tote bags can be eco-friendly and reusable, which can help to position the company as socially responsible and environmentally conscious.
4: Customised Water Bottles
Customized water bottles can serve as cost-effective marketing tools, as they offer long-term brand exposure at a relatively low cost compared to other forms of advertising. The water bottles can continue to promote your brand long after the event has ended, as attendees use them in their daily lives. This can result in prolonged brand visibility and potential reach to a wider audience.
5: Handy Tech Gadgets
Including a unique or innovative tech gadget in the event goodie bag can help the event stand out and differentiate from other events. A useful tech gadget, such as a power bank, USB charger, or Bluetooth speaker, can be highly valued by attendees. It can offer convenience during the event, especially if it's something that attendees can use on-site, such as for charging their devices or enhancing their audio experience. This can enhance the overall satisfaction of attendees and leave a positive impression.
Conclusion
Ensure that the promotional merchandise is relevant to your event and aligns with your brand or message. Choose promotional items that are practical and functional. Consider using eco-friendly items that align with your events sustainability values.
In conclusion, event merchandise can be a game-changer for your brand, providing an opportunity to connect with your audience, create memorable experiences, and extend your brand's reach far beyond the event.