Mastering Art Files: A Marketer's Guide to Perfect Promotional Prints
When preparing art files for printing on promotional items, the choice of file format is important. The quality of the art file can make a significant difference in the final product so let's dive into what you need to know...
Common file formats include JPEG, PNG, and vector formats like AI and EPS. While JPEG and PNG files are suitable for many purposes, vector files are preferred for printing on promotional items. Vector files, such as AI and EPS, allow for easy scalability without any loss of quality, ensuring your design looks its best across different sizes of promotional items.
The resolution of your art file plays a crucial role in the sharpness and clarity of the final print. For promotional items, a resolution of at least 300 dots per inch (dpi) is generally recommended. This level of resolution ensures that the details of your design remain crisp and vivid, resulting in a professional-looking print.
Colours play a vital role in the visual appeal of your promotional items. It's essential to consider the colour mode used in your art file. RGB (Red, Green, Blue) colours are suitable for on-screen display, while CMYK (Cyan, Magenta, Yellow, Black) colours are used for printing.
By adhering to these guidelines of resolution, file format and colour accuracy, you can ensure your designs are printed with precision and excellence.